T-Zone X Superdrug

To launch the new T-Zone metallic masks exclusive to Superdrug Dalila PR appointed four top UK based influencers executing a full takeover across all Superdrug’s marketing channels (POS, Instagram and website).

The campaign was planned by the Dalila PR team in conjunction with Superdrug’s Beauty Buyer and the social media team and has received a fantastic consumer engagement since the launch of the campaign in August 2018.

 

Overview

The Dalila PR Team organised a photoshoot with Wonderland studios, to create all the assets for the campaign that were then designed and aligned with the Superdrug marketing team.

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